There were significant developments in the year 2018. Acquisitions like, Flipkart by Walmart, and of Heritage Foods, Lee Cooper and UK-based Laura Ashley by Future Retail, opening of IKEA, its first furniture store in India at Hyderabad. A new technology adoption to enable customers interact with their brands, a major paradigm shift in customer preferences and new regulations of eCommerce industry, are expected in 2009. Trend 1: Customer-centric Much emphasis will be on customer experience. For example, a few retailers providing a screen for customers to use where they can sign in and search their purchase history and wish list, and this is helpful for the sales executives by customer insight. A smart mirror is been installed in the dressing rooms so they can request different sizes, alternative products or even pay without leaving the dressing room. By this way, customers can customize and order shoes, with different styles and fabrics. Trend 2: Augmented reality With the